Kiwis have embraced Tidy Kiwi – unifying us all as kaitiaki of New Zealand’s clean green identity.
Be a Tidy Kiwi is an iconic Kiwi brand that unifies New Zealanders as kaitiaki or guardians. Be a Tidy Kiwi was created in the 1960s as a litter prevention campaign but with the introduction of recycling in the 1970s embraced the movement to “get Kiwis to dispose of their waste” responsibly.
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